Want to underwrite VCAM Channel 15 or 99.3FM, WBTV-LP? Awesome.
As a non-profit community media center, VCAM is able to offer underwriting opportunities for businesses and organizations to support our mission. Underwriting VCAM or WBTV-LP can take many forms: monetary, barter/trade, and/or goods and services.
Underwriting scripts, video, audio, or graphics formats can take a variety of forms and lengths and can be earmarked to appear on a range of VCAM’s media platforms– here on this website, our local TV channel 15, (soon) the new low-power radio, at events, and more.
There are some limitations to the actual content of the underwriting descriptions, so please consider the following guidelines:
- Content should be informative, such as the business name, location and contact info.
- It can include tag lines, slogans, branding, product or service listings, as long as it does not overtly promote one business over another. For example, you can say, “VCAM, inspiring stories.” You cannot say, “VCAM, the best community media center in Burlington.”
- You cannot list specific prices or rates and you cannot entice to buy, sell, rent or lease. For example, you cannot say, “six months free with a year subscription.” You can say, “annual subscriptions are available, our website has deals.”
- You cannot use a “call to action” such as, “come to our shop,” or “visit us online.” What you can do instead is say, “our shop is located at …” or “VCAM, online at vermontcam.org.”
Contact Llu Mulvaney-Stanak at 802-651-9692 or llu[at]vermontcam.org for current underwriting rates and availability.
Payment is due at the time of underwriting contract signing unless otherwise arranged. Checks should be made to “VCAM” and online purchase can be made via our donation page.
Support local businesses who support community media! Heck yeah!
A locally owned screen printing shop who donated a bunch of tshirts for us to silk screen for our first fundraiser. New Duds underwrites the WBTV-LP station building.
A locally owned printing shop who gave us a generous discount on our station banner. Paw Print underwrites the WBTV-LP station building.
The college radio voice of the University of Vermont, broadcasting at 90.1FM. WRUV underwrites VCAM.