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ULU Reboots at Danform [SIV423]

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Vermonter Scott Hardy started making ULU Boots in 2002 and gained quite a following in our wintry climate. Scott sold the company to Chaco Footwear in 2007. Chaco was bought by Wolverine World Wide in 2009 and the ULU brand was shelved.

For the past six and a half years, it has been impossible to purchase new ULUs and former customers have been asking Scott to replace their battered, duct-taped footwear.

This year Scott bought back the ULU brand and after a successful Kickstarter campaign, started producing boots again. Eva was at Danform Shoes on the first day the ULU boots were restocked to talk to customers about what makes these boots so unique.

Music: N-Zones, Live From Magic Hat: Feast of Fools—Music For The Holidays, "Winter Wonderland"

Episode Number: 
Original Airdate: 
Monday, December 14, 2015

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